Most corporate parties are about thanking staff, or impressing clients. Either way, the choice of music says a lot about the company brand. And it’s important to get that right.

The people who work for a company usually share a set of values - and taste in music.

Get that wrong in the first few tracks and a corporate audience is unlikely to forgive you, until they’re too drunk.

So judging whether the taste is R&B, or rock or whatever is vital.

If it’s too cheesy it reflects badly on the company. If it’s too cool, no one will dance to it.

At Kill the DJ we take the time to get this balance right. We ask five different invitees what they would dance to and create a genre map for evening. It’s more flexible than a fixed playlist and timeline.